Mahindra Truck and Bus Division (MTBD), a prominent part of the Mahindra Group, is reinforcing its leadership in the commercial vehicle sector with a groundbreaking customer value proposition. They have announced an industry-first “Get More Mileage or Give the Truck Back” guarantee for their entire BS6 OBD II range, encompassing BLAZO X, FURIO, OPTIMO, and JAYO models of HCV, ICV, and LCV trucks. This bold initiative directly addresses the escalating challenges of rising fuel costs and stricter emission regulations, promising unmatched fluid efficiency to their customers.
The newly enhanced range features Mahindra’s proven 7.2L mPower Engine (for HCVs) and mDi Tech Engine (for ILCVs), both equipped with FuelSmart Technology and Mild EGR systems. These advancements include a validated After Treatment System that significantly reduces AdBlue consumption, alongside other technological upgrades. Furthermore, the integration of the cutting-edge iMAXX Telematics solution ensures and monitors enhanced mileage performance. Mahindra’s mileage guarantee goes beyond just fuel efficiency; it encompasses the combination of the lowest AdBlue consumption, delivering what they term “Best in Class Fluid Efficiency.” This comprehensive approach is at the heart of their “Carantee Obd2” promise.
To substantiate these improvements, Mahindra conducted rigorous fluid efficiency trials across 21 product categories, involving 71 models, including vehicles from competitors. These extensive tests, covering over 100,000 kilometers under diverse load and road conditions, were meticulously supervised and validated by an independent, credible agency. The results definitively confirmed Mahindra’s dedication to providing exceptional mileage and reinforcing their reputation for dependability and efficiency within the commercial vehicle landscape.
Image alt text: Mahindra Trucks BS6 OBD2 Range Launch: “Get More Mileage or Give The Truck Back” guarantee highlighted at product announcement event.
Vinod Sahay, President of Trucks, Buses, CE, Aerospace & Defence Businesses for Mahindra & Mahindra Ltd, emphasized the significance of this initiative: “The ‘Get More Mileage or Give The Truck Back’ guarantee across our truck range is a landmark achievement. It showcases our advanced technological expertise and deep understanding of our customers’ evolving needs in this segment. This ‘carantee obd2’ program, backed by extensive fluid efficiency testing, demonstrates our unwavering commitment to ensuring customer satisfaction and maximizing operational efficiency. With such initiatives, Mahindra is strategically positioning itself to gain customer confidence and become India’s leading commercial vehicle player.”
Mr. Jalaj Gupta, Business Head – Commercial Vehicles at Mahindra & Mahindra Ltd., further elaborated on the technological advancements driving this guarantee: “Our vehicles’ superior technology has consistently delivered higher fluid efficiency. We pioneered the mileage guarantee in our BS3 range back in 2016, continued it through BS4 and BS6 OBD1, and are now proud to extend it to our BS6 OBD2 range. This commitment to ‘carantee obd2′ directly translates to increased profitability for transporters. As fuel costs rise without corresponding freight rate increases, the impact on our clients’ margins is significant. We recognized the critical need to further enhance engine efficiency to meet new regulatory standards and, more importantly, exceed our customers’ expectations. This new mileage guarantee, encapsulated in the motto “Zyada Mileage Nahin toh Truck wapas”, will provide unparalleled value to our customers.”
Image alt text: Vinod Sahay, President, and Jalaj Gupta, Business Head, Commercial Vehicles, Mahindra & Mahindra, jointly announcing the “carantee obd2” mileage guarantee program for Mahindra trucks.
Adding to the operational advantages, Mahindra trucks are equipped with iMAXX telematics technology. This system enables real-time monitoring and optimization of fleet operations, providing crucial data for informed decision-making and enhanced profitability. The integrated Driver Information System further supports efficient operations by allowing real-time monitoring of vehicle performance and driver behavior, ensuring both safety and efficiency.
Mahindra is dedicated to providing comprehensive peace of mind to its customers. This commitment is reflected in their support schemes, including a guaranteed 36-hour turnaround time at workshops, casualty coverage of INR five lakhs for drivers under the mAahshray program, and 24/7 multilingual emergency support for truck drivers.
MTBD’s robust service network underpins this customer-centric approach. It comprises over 400 touchpoints, including 80 3S dealerships, over 2900 roadside assistance service points, and a spares network of more than 1600 retail outlets strategically located along key trucking routes across India. This extensive network ensures readily available support and parts, minimizing downtime and maximizing operational uptime for Mahindra truck owners.
Mahindra Truck and Bus continues to innovate and lead in the commercial vehicle sector. The “carantee obd2” mileage guarantee is a testament to their confidence in their technology and their commitment to delivering unmatched value and reliability to their customers. By focusing on fluid efficiency and comprehensive customer support, Mahindra is solidifying its position as a leading and trusted partner in the Indian commercial vehicle industry.
